Confabulation is a great word and a big issue for insight - wearable cameras help us cope the gaps in people’s memories and become truly patient centric

Non compliance is a $500 billion issue for healthcare - and not something we should accept

Future of Healthcare: Better Insight, Better Outcomes

As patients become better informed and active members of the health conversation, we need to change our insight process, as well as our strategic approach to the category as a whole

Our transactional data reveals so much about us -including a view of emerging health problems before they might normally come to our notice