the human connection
FIREFISH
healthcare
driving better healthcare outcomes for everyone.
We are human Strategy partners.
We see understanding the human experience as the key to developing and delivering effective strategy and execution
The business
The HCP
The Patient
We see an essential need in the sector to develop better and deeper understanding of the realities of the different stakeholders.
At the end of the day, all are human beings, above and beyond their ‘label’.
Human strategy needs human Connection.
Winning human strategies come from deeper human connection.
The more we tune into the experiences, needs and attitudes of the people that make up the healthcare ecosystem - the more we are able to develop the products, services and communication that will have a positive impact on their lives.
Our expertise lies in creating this meaningful connection between needs of the patient, the realities of life as an HCP and the goals and capabilities of healthcare providers.
Human connection improves human lives.
We deliver a fresh perspective on the human experience that connects with the needs of your business.
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What makes you different?
New perspectives bring new opportunities
We have a passion for going deeper into real lives lived with medical conditions. While we are well-versed in more traditional techniques, we know that interviews alone can bring a limited understanding of the world. We design approaches using more innovative techniques like video lifelogging and data analytics to take us further and give us a new perspective mine for insight and inspiration.
Insight to inspire business success
We ensure every project is fully connected to the business needs and ambitions that lie at the heart of a brief. We identify the questions we need to answer to allow the business to make key decisions and take the next steps towards future success. Our work is designed to ensure better outcomes for patients and HCPs that can in turn deliver success for clients
A unique set of skill and experience
Our senior team combines a unique set of expertise and experience. This includes 10 years working inside the healthcare world as hospital physician and psychiatrist – combined with 20 years as an award-winning insight and strategy lead for some of the world’s biggest brands in healthcare and beyond. All of this is underpinned by 20 years of specific research and insight experience in the healthcare and pharma category.
Case Studies
find out more about human strategy in action
Firefish Healthcare delivers the essential human insight advantage
helping brands make better decisions for brighter futures
We use our diverse experience and expertise to design research that pushes our understanding further and answers your strategic questions with clarity and confidence drawing on established and emergent techniques to create the right approach for you.
Cultural analysis. expert consultation, data analysis, behavioural economics, digital ethnography, 1st person lifelogging and social media analysis with in person interviews and surveys
To see how we shine a light on the issues and opportunities get in touch.
bob@firefish.ltd.uk
+44 (0)20 7826 9900
